If you’re selling a property in Plymouth, the marketing channels your estate agent uses can make a real difference to how many buyers actually see it.
And right now, Lang Town & Country’s YouTube channel is proving just how powerful video can be.
Over the last 28 days alone (as of 14 September 2026), viewers have spent more than 2,100 hours watching Lang Town & Country’s property videos, generating over 76,000 views.
To put that into context, YouTube’s own data shows this is around 978 hours more watch time than usual. This represents a genuine surge in people choosing to sit down and watch our content, not just scroll past it.
The channel has also now passed 3,340 subscribers, meaning thousands of people are actively choosing to follow Lang Town & Country’s property listings as they go live.
Why watch time is the number that matters in video marketing
It’s worth explaining a small but important change behind the scenes.
Towards the end of August 2026, YouTube updated the way it counts views, so a view can now be logged from the moment a video starts playing in someone’s feed.
Previously, a stronger level of engagement was needed before it counted as a view, a metric YouTube now calls an “Engaged View”. That change means some of the jump in views needs to be read with a little caution when compared to previous months.
Watch time tells a different story. Because it reflects the actual amount of time people have spent watching, rather than how a view is defined or counted, it isn’t affected by that change.
The fact that watch time is up by more than 900 hours in a single month is a genuine sign that more people are engaging with, and staying with, our video content.
Paul Preen, Managing Director of Lang Town & Country, says: “We’ve always believed that video gives buyers a far better sense of a property than photos alone, and these figures back that up.
“What’s really encouraging isn’t just the number of views, it’s that people are actually watching. When we looked at how we compare to other agents in Plymouth, our numbers simply aren’t close to anyone else’s.
“If a property isn’t being marketed on YouTube, sellers are missing out on a huge pool of potential buyers who are actively searching for their next home this way.”
What this means if you’re selling in Plymouth
For anyone considering selling their home, this kind of exposure translates directly into more eyes on your property.
A buyer who watches a full walkthrough video is spending several minutes engaging with your home, its layout, its natural light, its finish, in a way that a handful of static photographs simply can’t replicate.
The more time buyers spend watching, the more informed and motivated they are before they even book a viewing. It also means your property is reaching people who might never have found it through Rightmove or a portal search alone.
YouTube has become a genuine discovery platform for house-hunters, particularly those relocating to Plymouth from further afield who want to get a proper feel for an area and a property before making the journey to view in person.
Marketing methods for every property we sell
YouTube is just one part of a much wider marketing approach at Lang Town & Country, and it’s this combination of channels that gives sellers the widest possible exposure.
- Video: Every property is given the chance to be brought to life on screen, whether that’s a full walkthrough or a shorter highlights clip, giving buyers a real feel for a home before they’ve even arranged a viewing.
- Social media: Selected listings are shared across Facebook, Instagram, X, LinkedIn and TikTok, reaching local buyers who may not be actively browsing the portals but who see a property pop up in their feed and stop to look.
- Rightmove and other property portals: As the first place most buyers start their search, portal listings remain essential, and we make sure every property is presented with strong photography, floorplans and copy designed to stand out.
- Our Lang Town & Country website: Properties are featured on langtownandcountry.com, giving buyers a direct route to detailed information, video content and enquiry forms outside of the portals.
- Newsletters: Regular email updates keep our database of registered buyers informed of new listings, price changes and market news, often putting a property in front of a buyer before it’s even live elsewhere.
Together, these channels mean a property listed with Lang Town & Country isn’t relying on a single source of exposure. It is being actively promoted across the platforms Plymouth buyers are already spending their time on.
Thinking about moving?
Plymouth’s property market is competitive, and how a home is marketed matters just as much as how it’s priced.
Lang Town & Country’s recent YouTube figures show that video isn’t just a nice-to-have, it’s becoming one of the most effective ways to put a property in front of genuinely engaged buyers, and it’s just one part of a marketing approach built to give every seller the widest possible reach.
If you’re thinking of selling and want to see how our marketing could work for your home, get in touch with our team today.
