10 steps for selling your home with Lang Town & Country
Your property is undoubtedly your largest asset, and it is our job to make sure you achieve the best possible price.
At Lang Town & Country, this is a responsibility our whole team takes extremely seriously.
We’ve put together this handy step-by-step guide to show how we market and sell your home, from valuation to completion.
When you choose an estate agent, you are paying for a service, not a product.
As with anything nowadays, good, great, extraordinary or premium service is slightly more expensive but is far better value overall. After all, how many times have you opted for the cheaper option, only to have to return and buy the quality option?
The old saying goes: buy cheap, buy twice… Estate agents are no different; there are the good, the bad, the ugly and the remarkable.
At Lang Town & Country we’re always striving to stay in that last category, and in 2020 we sold more properties than any other agent in Plymouth.
Our expert team can offer you a free valuation on your home and help you reach a decision that is right for you.
And if you proceed with us, you’ll sign a ZERO-week contract. This can be terminated at any time simply by giving us 14 days’ written notice.
We offer this service because we’re confident that if you trust us to sell your property, you will stay with us because you want to stay – not because you have to.
Having the very best photographs of your home is crucial when selling.
That’s why we have an in-house professional photographer who captures every angle and detail of your property to make it stand out for potential buyers.
With more than a decade of experience and a degree in Commercial Photography, Lucy Jones specialises in location, lifestyle and family portraiture.
We will use Lucy’s quality images to market your home physically and online, and will work with you to make sure you’re happy. Having Lucy in-house also means we are able to quickly update pictures if you should wish.
First impressions are crucial, so make sure to check your property’s “kerb appeal”.
This means tidying the garden, front and back, and painting window sills and the front door if needed.
Even if you’re not expecting a viewing, rooms inside should be kept tidy. Declutter by putting some of your stuff in storage, cleaning, and neutralising animal smells. It might be also worth also getting someone to take out the kids and pets during viewings!
Finish any outstanding DIY projects. You don’t have to spend a fortune, but a lick of paint can transform a room and bring it up to date.
Use your space accordingly. Remember that a double bedroom has more value than a single, and a single bedroom has more value than a study. So, show the rooms off to their best advantage to maximise their appeal.
Taking small steps now can make a big difference for any potential buyers later on.
It goes without saying that Lang Town & Country will list your home on the major property portals like Rightmove, Zoopla and Boomin.
We also utilise Facebook, Twitter and Instagram to put your property in front of thousands of potential buyers.
It allows us to showcase your home to a larger audience and gain maximum exposure, giving you the best chance of a quick sale.
We even have a ‘VIP’ Facebook group to market your home. Whether people are actively looking to move or just browsing for a new home, this group is designed to give house-hunters the opportunity to view the latest properties BEFORE they officially go on the market.
Here, members enjoy access to exclusive videos, pictures and information on new homes available in Plymouth and the surrounding areas. The group has nearly 700 members and is growing by the day.
Find out more and join here: https://www.facebook.com/groups/langfirstlook/
Gone are the days where you could only market your home locally to people in Plymouth and the surrounding areas. Now, thanks to our YouTube channel, we can reach house-hunters right across the world on your behalf.
The beauty of our video tours is that they are a true representation of the property and get uploaded to our YouTube channel instantly.
When we visit your home, we will create a walkthrough video. We don’t claim to be Steven Spielberg, but these short films are perfect for offering people a first look inside.
Our video tours have been watched more than 300,000 times since the start of the first lockdown – that’s over 13,000 hours!
Since January 2021, we’ve attracted nearly 3,000 viewers in Hong Kong alone. We’ve even sold three properties in Plymouth to people who currently live in the Chinese region (including one in October!). We also regularly attract viewers from the United States, Romania, Vietnam and Canada.
Check out our YouTube channel here: https://www.youtube.com/channel/UCbgbL5hamXBirgRP2cqVucg
If someone sees your home and thinks they’ve found ‘the one’, our team is on hand to help them book a viewing.
From our years of industry experience, most potential buyers prefer it when the estate agent personally shows them a property.
We feel that the first time someone looks at your property, all they want to do is get a feel for it. So, let them, and let them do it with the agent.
When they want to come back for another look, it is at that point you may want to be there as they may have some questions to ask you.
If people are unable to attend a viewing in person, don’t worry. We will put the virtual tour of your property on our YouTube channel, so people can watch from the comfort of their own home.
It is important to gain regular, honest comments from potential buyers.
And if your home doesn’t sell right away, this feedback can go a long way to making sure it will.
We’ll keep you updated on a regular basis, to let you know whether or not potential buyers are serious about your home.
We even have a ‘hot buyers’ list, containing a list of people who we will contact when a suitable property – such as yours – comes to the market.
Even though we’re in the midst of a buyers’ market, sometimes properties can take slightly longer to sell.
Don’t worry. We’ll present all our data and look for a solution that best suits you.
That includes feedback from potential buyers, marketing reports and click-through rates, together with information about similar properties which may have sold in the meantime.
We will confirm that the points of pre-launch and launch are being adhered to, update property description and images, and confirm action points going forward.
Receiving a concrete offer on your property is an exciting time. But it is important to remove all emotion from your decision.
Remain calm and make sure you get the right offer for YOU, and from the right buyer.
It is normal for a potential buyer to offer five or even 10% less than the advertised asking price. So, do not be surprised if the initial offers are lower than you’d hoped.
You also do not need to accept or reject an offer right away. Feel free to think things over for a day or two, particularly in the current market.
When you decide to accept an offer, you’ll normally find it is ‘subject to contract’.
This means that as long as a survey doesn’t throw up any surprises, your buyer will most likely complete the sale. That is providing, for instance. they are not in a chain that breaks down.
Any offers will only be made official once we can prove the potential buyer has the finances in place to purchase your home.
And an accepted offer is not legally binding until the contracts are exchanged. This means that a buyer can back out of the sale at any point until contracts are exchanged. This is also the same for a seller.
Rest assured that we will be there to help you every step of the way.
This selling guide is intended to serve as a guide and help you through the process.
We understand that selling a house, though exciting, can be extremely daunting. If you would like to arrange a time to speak with one of our experienced estate agents, please contact your local office and we’ll be happy to get you started.
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