If you’ve been keeping an eye on the Plymouth property market, you’ll know things are changing – and fast!
According to a recent report from Rightmove, the number of homes coming onto the market across the UK is at its highest level in over a decade.
It’s a trend we’re seeing mirrored right here in Plymouth, with more properties for sale than we’ve seen in years.
On the surface, this might sound like good news for buyers – and in many ways, it is. But for sellers, this increase in competition means standing out from the crowd is more important than ever.
Simply putting your home online isn’t enough anymore. In today’s busy market, your estate agent needs to be doing much more than just listing your property – they need to be marketing it effectively.
At Lang Town & Country, we know that when it comes to achieving the best possible price, in the shortest possible time, marketing is everything.
A booming Plymouth property market means more competition
The latest figures from Rightmove show that average house prices have hit a record high in April 2025, with more sellers coming to market than at any point in the last 10 years.
This reflects growing confidence in the market – but it also means there are more properties than ever vying for the attention of buyers.
In Plymouth, we’ve seen this first-hand. Paul Preen, Managing Director of Lang Town & Country, explains: “We’re seeing strong demand from buyers, but also a huge amount of choice.
“With more properties on the market, sellers need to go the extra mile to make theirs stand out – and that starts with choosing the right estate agent.”
What makes a good estate agent in a busy property market?
In a fast-paced property market like Plymouth, the role of a knowledgeable and experienced estate agent becomes even more crucial.
Here at Lang Town & Country, we’re well-positioned to advise you on how to make your home stand out in a competitive environment. That includes:
1. Professional photography
Great photography is the first step in grabbing attention. At Lang Town & Country, we use professional photographers to ensure your home is presented in the best possible light, highlighting its key features and creating a lasting first impression.
2. Detailed, engaging listings
Buyers are likely scrolling through dozens of properties every day. So, if your listing doesn’t stand out, it can easily be missed. Our expert team writes detailed, engaging property descriptions that tell a story and help buyers picture themselves living there.
3. Video tours and virtual viewings
Video is more important than ever. We offer video tours and virtual viewings for many of our properties, allowing buyers to explore your home from the comfort of their own sofa – a great way to attract interest from serious buyers who may not live locally.
4. Strategic online advertising
We don’t just rely on portals like Rightmove and Zoopla. Our team creates targeted social media campaigns and email marketing to make sure your property is seen by the right people, at the right time.
5. Expert pricing
In a busy market, pricing is crucial. Go too high, and you risk missing out on interest. Too low, and you could leave money on the table. Our experienced valuers use local knowledge and market data to find that sweet spot – giving your property the best chance of success.
Why marketing really matters in a competitive property market
At Lang Town & Country, we’ve been helping people buy and sell homes in Plymouth for over 30 years. We know what works – and what doesn’t.
The truth is, a well-marketed home will not only attract more interest, but is also more likely to achieve a higher sale price.
There’s a difference between an agent who simply lists your property – and one who actively markets it.
We’re proud to be one of Plymouth’s most trusted estate agents. Our award-winning team is here to help you navigate today’s busy market with confidence. From the first valuation to the final sale, we’ll be by your side – making sure your home gets the attention it deserves.
Paul explains: “Sellers need to understand that estate agents are not all the same. In a market as competitive as this, you want someone who’s going to go the extra mile to get you results.
“We treat every property like it’s our own – and that’s why our clients trust us to deliver.
“We’ll craft a personalised marketing strategy that highlights your home’s best features and makes it irresistible to potential buyers.”
I’m thinking about moving. What’s the next step?
The spring market is booming, and with more properties on the market than we’ve seen in years, now is the time to act.
Whether you’re ready to sell or just want to know what your home is worth, get in touch with us today for a no-obligation valuation.
We look forward to hearing from you.
Plymouth Sales – 01752 256000 / Property@langtownandcountry.com
Plymstock Sales – 01752 456000 / plymstock@langtownandcountry.com
Waterside – 01752 200909 / Waterside@langtownandcountry.com
Lettings – 01752 201010 / enquiries@langtownandcountry.com
Land & New Homes – 01752 278499 / newhomes@langtownandcountry.com
