If you’re currently selling your property – or thinking about it – here’s a simple question to ask your estate agent:
“Are you using YouTube to market my home?”
If the answer is no, you could be missing out on thousands of potential buyers every single month.
At Lang Town & Country, we’re proud to be one of the few estate agents in the region harnessing the power of YouTube to help our clients achieve faster, more successful sales.
Our YouTube channel now has more than 2,800 subscribers and regularly reaches close to 30,000 views every month. That’s 30,000 extra pairs of eyes on the properties we’re marketing – and 30,000 more opportunities to find the right buyer.
According to YouTube’s latest analytics, our channel is performing 28% better than average, with 29,753 views in the last 28 days alone.
For sellers in Plymouth and the surrounding areas, that’s a significant audience your property could be reaching – if you’ve chosen the right agent.
Why video and YouTube matters in today’s property market
The property landscape is changing, and how people search for homes is evolving, too. Today’s buyers aren’t just scrolling through static images on websites – they want immersive, engaging content that helps them picture themselves in a new home.
Video brings properties to life in a way that photography alone can’t. A well-shot video tour allows potential buyers to walk through the space, understand the layout, and get a real feel for the home – all from the comfort of their sofa.
And where do people go for video content? YouTube.
It’s the second most-visited website in the world and the go-to platform for visual search. By advertising your property on YouTube, you’re tapping into a massive and growing audience that many traditional marketing methods simply miss.
Why Lang Town & Country is leading the way on YouTube
At Lang Town & Country, we believe marketing isn’t just about listing a property – it’s about showcasing it in the best possible light. That’s why we’ve invested in high-quality video content and a thriving YouTube presence.
Our in-house team works closely with professional videographers to produce walk-throughs, drone footage, and lifestyle-led property features that attract and engage buyers.
Whether it’s a waterfront apartment, a period townhouse, or a countryside family home, we know how to tell your property’s story in a way that resonates.
We don’t just upload the video and hope for the best. Each property video is promoted through our YouTube channel, embedded in listings on our website, shared across social media, and sent directly to potential buyers in our database.
It’s a full-circle marketing strategy that gets results.
Check out our YouTube channel.
What this means for sellers
The market is competitive – more homes are coming to market than at any time in the past 10 years. So it’s never been more important to make sure your property stands out.
Paul Preen, Managing Director at Lang Town & Country, explains: “With so many properties for buyers to choose from, presentation is everything.
“Video allows us to give buyers a real sense of the home – the flow, the features, the feel of the place. It’s incredibly powerful when done well.
“We’re regularly seeing homes with video content receive more interest, more viewings, and ultimately sell faster. For sellers, it’s a no-brainer.”
If your current agent isn’t using YouTube – or offering high-quality video marketing at all – then your property could be at a disadvantage.
With nearly 30,000 views on our channel each month, that’s a large and active pool of potential buyers you might be missing.
What buyers are saying
We’re also hearing from buyers who love being able to explore properties via video. In fact, many tell us they’ve shortlisted homes based on the video tour alone – saving time, speeding up decision-making, and making the overall process more efficient.
Whether they’re relocating from another part of the country, struggling to fit in multiple in-person viewings, or simply want a better sense of the layout before committing, video adds value for buyers and sellers alike.
Not just tech for tech’s sake
Of course, it’s not just about using video for the sake of it. At Lang Town & Country, we believe in using the right tools for the right job – and video is one of the most powerful tools available to us right now.
It’s part of our broader commitment to modern, effective, and customer-focused estate agency. From our in-house marketing support to our personalised advice and decades of local knowledge, we’re here to make sure your home is marketed in the way it deserves.
Thinking of selling?
If you’re considering putting your home on the market – or your current agent isn’t delivering the results you hoped for – now is a great time to talk to us.
We’d love to show you how our YouTube channel, and wider marketing strategy, can give your property the competitive edge it needs.
Whether you’re selling a city flat, a family home, or a waterside retreat, we’ll make sure it gets seen by the right people, in all the right places.
Book your free no-obligation valuation today. We look forward to hearing from you.
Plymouth Sales – 01752 256000 / Property@langtownandcountry.com
Plymstock Sales – 01752 456000 / plymstock@langtownandcountry.com
Waterside – 01752 200909 / Waterside@langtownandcountry.com
Lettings – 01752 201010 / enquiries@langtownandcountry.com
Land & New Homes – 01752 278499 / newhomes@langtownandcountry.com
