If you’re thinking about becoming a landlord, now is the perfect time to do so.
That’s the message coming from one of the UK’s most popular live-chat providers, despite the fact most of the country is currently on lockdown due to the COVID-19 pandemic.
Yomdel reports that consumers are sending an overwhelming message to agents from their homes, saying: “We’re coming back and we need to move”.
During the week ending April 19th, the Yomdel Property Sentiment Tracker (YPST) shows that new enquiries from vendors, landlords, buyers and tenants were up across the board.
Indeed, tenant engagement levels (those who are actively seeking accommodation) are at 134% of pre-COVID average levels – their highest level since September last year.
High demand for Plymouth properties
Becky Jude MARLA, Key Account Manager, says: “Here at Lang Town & Country, we are extremely busy behind the scenes keeping the management of properties up to date, while adhering strictly to the working guidelines set by the Government and our own governing body, ARLA Propertymark.
“The good news for all landlords is that we have been inundated with new enquiries since the lockdown a few weeks ago.
“This week alone, we have received more than 40 enquiries from tenants asking about properties on our books.”
Becky Jude MARLA, Key Account Manager
Finding new ways to reach new tenants
With agency offices closed to the public, potential house-hunters are unable to physically view properties, while agents are often unable to visit to offer valuations, and removal companies are barred from working.
As a forward-thinking agent, Lang Town & Country quickly looked at alternative ways to engage with our customers, using digital tools to enable virtual viewings and establish different lines of communication online.
Becky explains: “We are working very hard to make sure that we have quality photographs, along with video tours, to showcase our properties and give prospective tenants every view possible so that they can decide if the property is right for them.
“Tenants are applying for properties off the back of this to secure their dream home for when they are able to move, as referencing can still be carried out during the lockdown.
“We are also working to try to secure any NHS and essential workers accommodation wherever possible.”
What Yomdel thinks
Andy Soloman, the company’s founder and CEO, says: “There’s no doubt that people are embracing technology and are now thinking ahead. They’re wondering when they can move, they want to start planning, but they have loads of questions and feel quite uncertain about things.
“The message is unequivocal: now is not the time to keep your head down and wait for the crisis to pass. Customers are there and the best estate agents will be looking for ways to help people, build trust and relationships so that as restrictions ease, they’ll be in prime position.
“Weirdly, this crisis is emerging as a huge opportunity to review all working practices, learn from this challenging situation, plan for the future and seek ways to embrace digital to emerge stronger and fully aligned with changed customer demands.”