With Christmas fast approaching, many homeowners might be inclined to put their moving plans on hold.
It’s easy to think that potential buyers will be too busy with their festivities to consider buying a new home.
However, did you know that selling your property during the festive period can be a smart decision that comes with a host of benefits.
In fact, the UK’s two major property portals – Rightmove and Zoopla – have for a number of years shown us that the festive period is the busiest time for traffic to their websites.
If your home isn’t on the market by December, you’ll miss the opportunity to catch potential buyers over Christmas and New Year.
Paul Preen, Managing Director at Lang Town & Country, says: “As we rapidly approach Christmas, the activity levels have died down, to a degree, but the quality of purchaser looking for a property at this moment in time remains extremely high.
“Now is a fantastic time to take advantage of the market whilst things are moving and there is still a lack of new instructions out there.
“People are looking to purchase, so I would recommend that if you are looking to sell your property, don’t wait until the New Year. I would act on the market as it stands at this moment in time and put your property up for sale before the New Year.”
If you’re thinking of moving, here are five advantages of listing your property before the New Year.
There’s less competition from other sellers
One of the most significant benefits of selling your home during the festive period is that there’s often less competition.
Lots of homeowners will choose to wait until the spring or summer to list their properties, creating a crowded market.
By selling in the build-up to Christmas, you can stand out and attract more serious buyers who are actively looking for a new home.
With fewer listings to compete with, your property may also receive more attention.
Property buyers are extremely motivated
Buyers who are actively searching for homes during the festive period are often highly motivated.
They might be relocating for work, looking to take advantage of tax benefits before the year-end, or simply wanting to settle into their new home before the New Year.
This motivation can lead to quicker and more straightforward negotiations.
Take advantage of the cosy home appeal
The festive period provides an excellent opportunity to showcase the warm and welcoming features of your home.
Decorations, cosy lighting, and the smell of fresh-baking can create a memorable and emotionally resonant experience for potential buyers.
Better still, put your house on the market now BEFORE the decorations go up, and it won’t date your marketing pictures!
Then, potential buyers will be able to see all the decorations up and imagine what it would be like to spend Christmas in their new home.
Greater flexibility with viewings
Lots of people have more free time during the festive period. This can make it easier to schedule showings and host open-house events without disrupting daily routines.
Buyers may take time off work or have more flexible schedules, making it more convenient for them to visit properties.
Take advantage of this by making your home accessible to potential buyers at their convenience.
Spread the word of your sale
Festive gatherings and events can provide excellent opportunities to network and spread the word about your sale.
Let your friends, family, and acquaintances know that your home is on the market. After all, you never know who might be in the market for a new property or who might refer a potential buyer your way!
If you are thinking about moving and want some advice, get in touch with our team today to discuss your needs and we’ll be happy to help.
How else can I get in touch with Lang Town & Country?
Contact us and we’ll be more than happy to offer advice and a free valuation of your home.
Plymouth Sales – 01752 256000 / Property@langtownandcountry.com
Plymstock Sales – 01752 456000 / Plymstockoffice@langtownandcountry.com
Waterside team – 01752 200909 / Waterside@langtownandcountry.com
Lettings – 01752 201010 / firstname.lastname@example.org
Land & New Homes – 01752 278499 / email@example.com