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Plymouth house-hunters help drive record-breaking Boxing Day

Boxing Day

The Boxing Day ‘bounce’ has become a key moment in the UK property market calendar, and new data reveals that 2024 has broken all previous records.

Rightmove reports a notable 7% increase in site visits compared to Boxing Day 2023.

This activity highlights growing buyer confidence as people think ahead to moving in the New Year.

This trend aligns closely with what estate agents in Plymouth – including Lang Town & Country – have been observing for years.

What is the Boxing Day bounce?

The Boxing Day bounce refers to the annual spike in property searches that occurs every year on 26 December, as potential buyers and renters return to their screens after Christmas celebrations.

It marks the unofficial start of the spring property market, with many sellers taking advantage of the New Year’s resolutions to list their homes and buyers eager to get a head start on their search.

According to Rightmove, this year’s surge not only surpassed 2023 figures but also set a new benchmark for activity levels. Over 44 million page views were recorded on Boxing Day, underlining the significance of this key date in the property calendar.

Paul Preen home

A trend long recognised in Plymouth

Estate agents in Plymouth have been well aware of the Boxing Day bounce phenomenon.

Paul Preen, Managing Director at Lang Town & Country, has consistently encouraged sellers to take advantage of this post-Christmas surge, citing examples where Boxing Day listings have resulted in quick and successful sales.

Paul explains: “We always see a significant uplift in online property searches over the festive period, but Boxing Day is particularly noteworthy. It’s a day when people, often surrounded by family, begin making plans for the future. Whether it’s upsizing, downsizing, or relocating, it’s the time when dreams start turning into action.”

Why does Boxing Day matter to sellers?

For sellers, timing is everything – and Boxing Day provides a unique opportunity to capture motivated buyers.

With the housing market traditionally quieter in December, Boxing Day listings traditionally benefit from high visibility during the initial surge of the New Year market.

Paul says: “If you’re considering selling your property, having it live on the market for Boxing Day ensures it gets seen by the largest possible audience at the right time. This year’s record-breaking stats are proof that buyers are more active than ever.”

This advice has proved invaluable for Plymouth homeowners, many of whom have successfully leveraged the Boxing Day bounce to sell their properties quickly and at competitive prices.

Plymouth

What does the 2024 Boxing Day bounce say about the market?

The record-breaking activity this year reflects more than just a seasonal trend; it signals renewed confidence in the UK property market.

After a year marked by economic challenges, including rising interest rates and inflation, the data suggests that buyers are eager to move forward.

In Plymouth, this optimism is particularly evident. Lang Town & Country has observed a steady flow of inquiries, with many buyers looking to take advantage of Plymouth’s affordability compared to other parts of the UK.

Paul explains: “Plymouth offers exceptional value for money, particularly for first-time buyers and families. The Boxing Day bounce shows that people recognise the opportunities here and are keen to act.”

Top tips for sellers in 2025

If you’re planning to sell your property in Plymouth, we’ve put together some top tips to capitalise on the Boxing Day bounce in 2025:

  1. Prepare for the Spring surge: While the Boxing Day bounce has passed, the momentum is likely to continue into the early months of 2025. Ensure your property is ready for market by scheduling professional photography, getting an accurate valuation, and preparing your listing for when the next wave of buyers arrives in the New Year.
  2. Stage Your Home: Buyers want to envision themselves in your property. Simple touches like decluttering, adding fresh flowers, and ensuring rooms are well-lit can have a big impact.
  3. Choose the right estate agent: Working with a local expert who understands Plymouth’s unique market is crucial. Lang Town & Country has a proud history of supporting sellers in achieving their goals. For example, several clients last year sold their homes within weeks of listing over the festive period, demonstrating the success of this approach.
  4. Be competitive with pricing: While Boxing Day brings a surge of activity, competitive pricing ensures your property stands out. An accurate valuation from an experienced agent can help you strike the right balance.
  5. Monitor the market: Stay informed about market trends and be prepared to adjust your strategy if needed. Flexibility is key to maximising your chances of a successful sale.
landlords

Looking ahead to the rest of 2025

With 2025 in full swing, Plymouth’s property market is poised for another busy year.

The momentum generated by the Boxing Day bounce is likely to carry through the first quarter, setting the stage for strong activity levels.

For buyers and sellers alike, the opportunities are abundant. Paul adds: “The Boxing Day Bounce is more than just a one-day phenomenon. It’s a signal of what’s to come, and in Plymouth, we’re ready to help you make the most of it.”

Whether you’re looking to sell, buy, or simply explore your options, now is the time to act. 

If you’re thinking about moving, your first step should be to get your current property valued. Lang Town & Country is Plymouth’s best estate agent for four years running.

Please do contact us and we’ll be more than happy to offer advice and a free valuation of your home.

Plymouth Sales – 01752 256000 / Property@langtownandcountry.com

Plymstock Sales – 01752 456000 / Plymstockoffice@langtownandcountry.com

Waterside – 01752 200909 / Waterside@langtownandcountry.com

Lettings – 01752 201010 / enquiries@langtownandcountry.com

Land & New Homes – 01752 278499 / newhomes@langtownandcountry.com

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